Earlier this week, Screenverse announced a new partnership with VIOOH, a leading global digital out-of-home (DOOH) supply-side platform (SSP). The collaboration marks another step forward in Screenverse’s continued effort to make its premium DOOH inventory easier for advertisers to access and activate programmatically. 

Through the partnership, media buyers can now reach audiences across the moments and places that shape their daily lives, from where they live and work to where they shop, commute, refuel, and spend valuable time. More than 38,000 screens across the Screenverse portfolio and over 7.7 billion monthly impressions are now accessible through VIOOH, giving buyers a streamlined way to build scaled, audience-driven DOOH campaigns across the U.S. 

Expanding Access to Premium DOOH Across the U.S.

Screenverse inventory now available through VIOOH spans major U.S. markets including New York, Los Angeles, Chicago, Washington D.C., Dallas-Fort Worth, and Philadelphia, giving advertisers significant national reach across some of the country’s most important media markets. 

VIOOH connects buyers and sellers through its global programmatic DOOH marketplace and currently operates in 46 markets, with demand partnerships spanning more than 50 demand-side platforms (DSPs) globally. Together, Screenverse and VIOOH are making it easier for advertisers to discover and activate premium DOOH inventory through established programmatic workflows while complementing Screenverse’s existing platform relationships. 

“This partnership with Screenverse further strengthens VIOOH’s presence in the U.S., one of the most important programmatic DOOH markets globally,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “Screenverse’s diverse network gives media buyers a fast, flexible route to premium inventory in the spaces that matter most to their audiences, from the home to the high street.”

Bringing Distinctive Screenverse Networks to VIOOH

The integration brings a diverse group of Screenverse supply partners to VIOOH’s marketplace, giving buyers access to inventory with distinct audiences, placements, and contextual advantages. The portfolio spans a diverse mix of venue categories, from outdoor urban panels and gas stations to grocery, residential, office, and retail destinations. Screenverse partners now available through VIOOH’s SSP include Smartify, theBulletin, 4Court Media, Vertical Impression, Touchsource, EOS Linx, and Olyns. 

 theBulletin and Vertical Impression reach consumers within upscale residential and Class A office properties, while Olyns engages shoppers at the entrances of major retailers including Safeway, Target, and Walmart. 4Court Media extends that reach to consumers at the pump through the industry’s largest gas station media screens.

Together, these networks give VIOOH buyers more than additional scale. They provide buyers with access to a curated mix of real-world audience moments, with the ability to activate inventory based on their specific audiences and campaign goals.

Giving Buyers More Control in How They Activate DOOH 

For Screenverse, the partnership reflects a broader commitment to making premium DOOH inventory available through the platforms and buying workflows advertisers already use. 

“At Screenverse, our goal is to make our premium inventory available through all the pathways our clients prefer to buy,” said Montana Accavallo, Senior Vice President of Programmatic and Client Strategy at Screenverse. “Our integration with VIOOH advances that mission by giving advertisers a fast, flexible way to connect with their audiences across our diverse inventory portfolio. We have always viewed our partners’ success as our own, and this collaboration strengthens that commitment by connecting our networks with media buyers seeking scale, precision, and measurable outcomes.”

The VIOOH integration further complements Screenverse’s existing platform relationships and further opens its network to new demand. For advertisers and agencies, that means greater choice in how Screenverse inventory fits into campaign planning and execution, alongside the targeting, optimization, and measurement capabilities expected from modern digital media. 

As programmatic DOOH continues to evolve, partnerships like this support and create a more connected marketplace between premium media owners, technology platforms, and brands looking to reach consumers beyond the screen in their hands. 

Interested in activating Screenverse inventory through VIOOH? Connect with one of our team members to learn more. 

About VIOOH

VIOOH is a leading premium global digital out-of-home supply-side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible. Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 46 markets and drives demand through partnerships with +50 DSPs globally, with more to follow.

For more information about VIOOH, please visit www.viooh.com 

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About Screenverse
Screenverse is the leading partner for DOOH media owners, specializing in monetization and ad management solutions that scale programmatic revenue. Established in 2020, Screenverse has built the largest network of DOOH inventory in the physical world, with over 140,000+ digital screens across 29 networks, including billboards, urban panels, retail, and residential environments. Connecting advertisers to premium media nationwide through both programmatic and direct channels, Screenverse delivers meaningful results for brands, agencies, and media owners alike.

For more information, please visit screenversemedia.com

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