Screenverse is thrilled to spotlight the latest growth within the TouchSource Retail Network, an exciting addition of more than 200 digital screens across 25 CBL malls nationwide. With the holiday shopping season around the corner, this milestone is especially impactful as it enhances TouchSource’s ability to deliver dynamic retail advertising in high-traffic destinations. Additionally, the alignment between CBL and Touchsource puts advertisers in a position to influence purchase decisions in premier shopping destinations during the critical Q4 period, when consumer spending is top of mind. 

Where Retail Advertising Meets Millions of Shoppers

CBL Properties was founded in 1979 to develop regional malls and community centers. Today, CBL malls dominate key markets and are intentionally designed to maximize shopper engagement with digital screens positioned in high-traffic common areas for optimal visibility.

TouchSource has become one of the fastest-growing retail media networks in the country, with nearly 2,000 screens deployed across premium retail, healthcare, and workplace environments. By integrating CBL’s 200+ mall screens, TouchSource significantly expands its total retail footprint to over 450 premium mall and retail locations nationwide, broadening opportunities for advertisers to engage shoppers across multiple high-value destinations and reinforcing its position as a leading digital out-of-home (DOOH) innovator.  

The large 65-inch LCD displays feature spots up to 60 seconds in a 4-minute loop with full-motion video and audio, delivering a monthly impression count of over 34 million, offering advertisers a powerful and flexible way to reach engaged shoppers. 

How Advertisers Gain Scale and Reach 

With the addition of CBL’s screens, the TouchSource Retail Network now exceeds 450 top-tier retail locations across the United States. Here are the highlights of the expansion: 

• Unmatched Scale - 200+ new screens reaching millions of shoppers in major DMAs such as Atlanta, Houston, Orlando, Nashville, and more.  
• Prime Locations - Strategically placed screens in bustling retail centers, including Arbor Place in Douglasville, GA, Oak Park Mall in Overland Park, KS, and Volusia Mall in Daytona Beach, FL. 
• Dynamic Capabilities - Video and audio capabilities that captivate and reinforce brand messages, with support for 1080x1920 aspect ratio, JPG or H.264 video formats at 72 DPI, and video durations up to 60 seconds (4-minute loop). 

Powerful Alliances Driving DOOH Impact 

TouchSource’s close collaboration with the CBL team reflects our shared commitment to quality, innovation, and advertiser success. Together, we’re ensuring advertisers can connect with their audiences through multiple touchpoints in high-demand retail environments.

This expansion is more than a numbers milestone-it’s a testament to the growing strength of the TouchSource Retail Network and the invaluable partnership with CBL. Screenverse is proud to work alongside these industry leaders to create powerful DOOH opportunities that drive real-world impact. 

‍