Campaign Measurement

Transparent Campaign Measurement and Attribution

Understand campaign performance beyond eyeballs. Our measurement studies connect campaign exposure to real-world outcomes like foot traffic, brand perception, and sales.

Let’s Get Started

Measuring success in Digital out-of-home (DOOH) is no longer limited to impressions and estimated reach. Today’s campaigns can be tracked with the same precision, rigor, and accountability as other digital media channels, thanks to advanced data, audience insights, and attribution tools. At Screenverse, we help brands go beyond “was my ad seen?” to answer “what impact did my campaign drive?”—whether that’s increased foot traffic, online engagement, app installs, or sales lift. By combining transparent reporting with actionable insights, we ensure every DOOH campaign delivers measurable value.

Measurement Solutions

With Screenverse, brands can measure virtually everything—from the product a consumer purchased and the exact UPC scanned to the aisle they visited in store. We provide measurement solutions at no cost to advertisers for campaigns at scale because, while we fully understand the true measurable impact of DOOH, we believe you should too.

Brand Impact

Understand how your DOOH campaign resonates with key audiences. Brand lift studies expose insights into brand awareness and perception, ad recall, purchase intent, and favorability, among other metrics.

Foot Traffic

See how your DOOH campaign influences consumers to take action. Foot traffic studies track incremental store/location visits among exposed audiences to understand movement patterns and proximity influence on a location.

Sales Lift

Understand how your DOOH campaign influences purchase decisions. Sales lift studies reveal insights into incremental sales, units purchased, ROAS, and HH penetration for both in-store and online purchases.

Real Results, Driven by Trusted Industry Experts

Our data-driven insights are only as reliable as the sources they come from.

Screenverse and ABCS Insights Partnership

Screenverse has partnered with ABCS Insights, an industry-leading advertising effectiveness company, to enhance the attribution, transparency, and performance measurement of our DOOH campaigns. Using a privacy-first, cookieless, and PII-free methodology, our measurement provider helps us link media exposure to real-world business outcomes through deterministic, test-versus-control models and scalable, survey-based approaches. The partnership provides a streamlined, cost-effective measurement solution for advertisers who seek transparency and data-rich insights.

Our Commitment to Transparency

To measure a successful DOOH campaign, the data begins with screen-level metrics. Our expansive DOOH portfolio is third-party audited in accordance with the OAAA OOH Impression Measurement Guidelines.
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PerView, Place Exchange’s proprietary measurement solution, allows us to receive comprehensive impression, reach, and frequency measurement across our DOOH portfolio, which can be broken out by different geographies, consumer segments, and timeframes. As a result, advertisers have transparent, actionable insights and the confidence to plan, optimize, and measure their DOOH campaigns.

Measurement in digital out of home adveritising

Partnerships Backed by Data

We’re proud to work with the industry’s best in audience targeting and campaign measurement.

A Layered Approach to Outcome-Based Measurement

Unlike other single-source measurement providers, ABCS Insights delivers a multi-layered methodology that enables actionable insights at every stage of the funnel. This layered design ensures scale, precision, and comparability across every digital screen across multiple channels—ensuring DOOH is evaluated with the same rigor as digital, retail media, or CTV.

Upper funnel: Survey-based brand lift and intent metrics.

Mid-funnel: Foot traffic attribution using geolocation data and mobile IDs.

Lower funnel: Verified retail transactions through receipt and point-of-sale data.