The temperature has officially reached 75 degrees, and the out-of-office messages are rolling in—welcome to summer! If you’ve saved up your PTO, you’re not alone. Global travel and tourism is set to hit a record-breaking $2.1 trillion this year, with 13% more consumers planning to spend on summer travel and over 44% of Americans taking trips that involve flights or hotel stays.

While people unplug from screens to relax, soak up the sun, and spend time with loved ones in the real world, digital out-of-home (DOOH) advertising is working overtime. Meeting travelers in the moment, distraction-free, DOOH is seamlessly placed as part of the summer travel experience.

‍

Summer moves fast, and so does your audience

Out and about: OOH hotspots for summer

As travelers pack bags and finalize itineraries, marketers should be mapping out something just as important: where to meet their audience. Summer is when people break routines, explore new places, and make real-world memories, making it the perfect moment for brands to show up in the physical world, not just on social feeds. 

We’ve compiled a short list of popular summer destinations filled with hotspots where Screenverse just so happens to have OOH inventory. Buckle up, we’re going on a journey. 

• Amusement & water parks: High foot traffic, long dwell times, and pure joy. Families and thrill-seekers are spending hours on-site—your message should be part of the experience.
• Ballparks & concert arenas: Nothing says summer like peanuts, beer, and live music. Reach fans when spirits (and spend) are high.
• Shopping malls & retail stores: Target consumers with digital screens inside and outside retail environments. Whether they’re doing last-minute shopping before a trip or back-to-school shopping, retail media places your brand on the path to purchase. 
• Bars, Restaurants & Entertainment Venues: Where grabbing a quick drink with coworkers or friends turns into hours of catching up and appetizers. These spaces are packed with engaged audiences looking to relax and spend money.

With digital screens spanning 30+ venue types nationwide, Screenverse brings your brand into the heart of the action. Major travel brands, including Hotels.com, Expedia, and VRBO, ranked among the top out-of-home (OOH) advertisers last year, demonstrating the medium's value in reaching summer travelers. Whether it’s inside malls, outside stadium arenas, or even on bar jukeboxes, DOOH makes connecting with these audiences seamless, impactful, and meaningful.

From beaches to backroads, we’ve got the map covered

Road trip, anyone? Windows down, music blasting, iced coffee in the cupholder, and eyes casually locked on every digital billboard that flashes by. Summer road trips are inevitable, and for advertisers, they’re also a golden opportunity to connect with consumers in high-attention, low-distraction environments.

• Apparatix: Leverage over 2,000 independent digital billboards across 92 U.S. markets under one access point. Studies show that 72% of campaigns that run on digital billboards show an increase in awareness, and 82% experience a boost in consideration.
• Becker Boards: From the San Francisco Bay to South Florida and Phoenix, Becker Boards offers premium LED displays along major freeways, entertainment districts, and downtown hotspots. Built for high visibility at highway speed, it offers 660M+ monthly impressions—perfect for brands looking to make an impact and reach millions of audiences on the go.
• Fuel Media TV: Don’t forget to fuel up (multiple times) en route! Fuel Media TV screens are one of the largest full-sight-and-sound programmatic video out-of-home (pVOOH) networks in the country. With contextual targeting and real-time optimization, it’s one of the largest gas station networks in the U.S.
• EOS Linx: EV charging doesn’t have to be boring. EOS Linx connects brands with sustainable audiences through captivating 75-inch digital displays in EV charging stations in city centers, fueling stations, hotels, and more. With the average dwell time being 30-40 minutes, it provides a unique opportunity to reach audiences and make a lasting impression. 

With a national network spanning transit hubs, gas stations, urban centers, hotels, convenience stores, and more, Screenverse makes it easy to reach on-the-go travelers all summer long.

‍

Be there in the moments that matter
‍

On and off-premise strategies:

For alcohol brands and lifestyle marketers, summer offers the ultimate two-pronged play:

On-Premise: Think bars, grills, beachside beer gardens. These are social, high-energy settings where consumers are already in the mood to sip, share, and spend. DOOH screens in these environments act as subtle influences right as orders are being made.

Off-Premise: Liquor stores, convenience retailers, and grocery aisles are perfect for purchase-ready audiences. These screens turn intent into action, especially when paired with promotional messaging or limited-time offers.

Together, this strategy enables brands to remain top-of-mind throughout the entire consumer decision journey—from discovery to purchase.

‍

Timing is everything: Day-parting & weather triggers

What resonates at noon on a Tuesday won’t always land at 7 PM on a Saturday. And what’s appealing in 65-degree shade might flop in 95-degree heat. That’s why day-parting and weather-triggered ads are essential tools to leverage in summer campaigns.

With programmatic digital out-of-home (prDOOH), you can set dynamic conditions that trigger your campaign when it’s most impactful. Set a temperature threshold of above 85°F to roll the ad for ice-cold beverages or frozen treats. Or, utilize time-of-day and day-of-week logic: Friday at 5 PM? Prime time for happy hour specials. Sunday brunch hours? Cue the canned mimosa creative.

This approach ensures your ad shows up only when it makes sense, saving budget while maximizing resonance. The best part? It’s fully automated and requires no additional work on the marketers’ end. 

‍

How DOOH finds the right audience, wherever they go

It’s not just about being everywhere—it’s about being in the right place for the right person. From festival-hopping Gen Zers to road-tripping families and last-minute business-leisure jetsetters, every journey is different, and your campaign should reflect that. That’s where Screenverse’s advanced targeting capabilities set your DOOH strategy apart.

Thanks to a robust data infrastructure, advertisers can activate campaigns based on 5,000+ audience segments driven by lifestyle, shopping, mobility, brand affinity, and psychographic behaviors. There are over 39,000 digital screens in the Screenverse portfolio that over-index 100+ against summer travelers, meaning these locations perform at least 100% better than average when it comes to reaching this audience segment. Collectively, they deliver over 5.8 billion monthly impressions, ensuring your campaign connects where it counts most. 

Use interest-based targeting to tailor ad creative for family travelers, sports fans, festival-goers, and more. The data allows advertisers to be as granular as possible with 100% brand safety while still leveraging the scale, efficiency, and visibility of a nationwide DOOH network.

‍

Don’t miss the moment, summer doesn’t wait

Summer doesn’t wait, and neither should your campaign. With travel peaking, attention shifting outdoors, and consumer moods at their most adventurous, this season offers a limited-time window to connect in ways that are bold, contextual, and unforgettable. For help building a digital out-of-home campaign, contact us to get started. Let’s make this summer your brand’s most visible season yet.