Screenverse is proud to announce a new partnership with Macerich, one of the nation’s premier media owners, operators, and developers of high-performing retail and mixed-use properties. Through this strategic relationship, Screenverse has been named the exclusive programmatic partner for Macerich’s shopping center network, bringing streamlined access to premium digital inventory across some of the most iconic shopping destinations in the United States.

Macerich’s portfolio comprises more than 30 top-performing properties nationwide, including Tysons Corner Center, Scottsdale Fashion Square, Queens Center, Broadway Plaza, and several upscale outdoor lifestyle centers. Shopping destinations are invaluable environments for brands to connect with an audience that is ready to engage and spend. Combining this eager mindset with strategically placed media and activations that drive results, Macerich shopping centers serve as brand optimization hubs. Consumers engage with brands while shopping amongst popular retailers such as Alo, Casper, YETI, Dyson, and more. With 75% of consumers favoring an omnichannel shopping experience, Macerich destinations offer a powerful blend of digital influence and physical engagement - supporting campaigns that drive both awareness and action.   

In 2024 alone, Macerich properties generated well over 270 million visits, making the network a powerful channel for brands looking to connect with shoppers in premium, high-impact settings.

‍

A Premium Shopping Center Network, Enhanced by Programmatic Access 

Macerich’s digital network includes 345 total digital displays, thoughtfully integrated into the retail environment: 

• 330 mall-based digital ad panels positioned in high-dwell, high-adjacency retail zones, including 23 newly added panels at Fashion District Philadelphia. These floor-mounted, single-sided portrait displays (1080”w x 1920”h) support static and full-motion video with audio, as well as dynamic HTML5 creative (JPG, PNG, MP4-15s). 
• 15 large-format and digital spectaculars delivering high-impact visibility at major entrances and key shopping corridors. Large-format displays range from 588”w x 840”h to 3200”w x 1080”h and support single and double-sided placements, while spectaculars include 1800”w  x 600”h and 3712”w x 1152”h. Both formats support static, full-motion video and audio, and dynamic creative (JPG, PNG, MP4-up to 15s). Through Screenverse, buyers can seamlessly layer in non-standard large-format placements, introducing bold, premium moments that elevate campaign presence while maintaining ease of activation.

In addition to on-premise placements, Screenverse will offer private marketplace (PMP) deals for large-format and billboard-style inventory, enabling brands to activate high-impact retail moments at scale and with greater creative freedom. 

‍

Built on Shared Values and a Commitment to Innovation

“As a leading owner and operator of premier shopping centers nationwide, we must stay ahead of the curve by adopting best-in-class technologies in an ever-changing media landscape,” said Jeff Lesser, Vice President of Business Development at Macerich. “Partnering with an industry leader like Screenverse helps us boost performance and efficiency while delivering fresh, impactful media solutions for brands looking to connect with the millions of shoppers across our properties.”

This partnership reflects a shared commitment to innovation, quality, and long-term growth. Macerich has invested heavily in building a network that complements the design and experience of its properties, and Screenverse’s role is to enhance that foundation with programmatic expertise and advanced technology. 

"We’re honored to be selected as Macerich’s exclusive programmatic partner,” said Daniel Fleischer, VP of Supply Partnerships at Screenverse. "Macerich has built an exceptional shopping center network across top DMAs, which also brings brands to life with large digital spectaculars, reaching consumers in an unmissable way when they are in a spending mindset. We’re absolutely thrilled to be accelerating Macerich’s success with our unique combination of technology and programmatic expertise. This partnership is grounded in trust, alignment, and a shared commitment to maximizing the programmatic monetization opportunity of Macerich’s premium portfolio.”

‍

Available Now Programmatically Across Leading Platforms 

Macerich’s digital inventory is now available programmatically through Vistar Media, Place Exchange by Broadsign, and Perion (formerly Hivestack), giving advertisers seamless access to premium retail environments through the platforms they already use. 

Together, Screenverse and Macerich are setting a new standard for programmatic retail media, combining premium environments, meaningful consumer engagement, and streamlined access to help brands make a real-world impact. Interested in activating across Macherich’s premium portfolio? Connect with our team to learn more. 

‍

About Screenverse

Screenverse is the leading partner for DOOH media owners, specializing in monetization and ad management solutions that scale programmatic revenue. Established in 2020, Screenverse has built the largest network of DOOH inventory in the physical world, with over 120,000+ digital screens across 21 networks, including billboards, urban panels, retail, and residential environments. Connecting advertisers to premium media nationwide through both programmatic and direct channels, Screenverse delivers meaningful results for brands, agencies, and media owners alike. For more information, please visit: https://www.screenversemedia.com/ 

About Macerich

Macerich (NYSE: MAC) is a fully integrated, self-managed, self-administered real estate investment trust (REIT). As a leading owner, operator, and developer of high-quality retail real estate in densely populated and attractive U.S. markets, Macerich’s portfolio is concentrated in California, the Pacific Northwest, Phoenix/Scottsdale, and the Metro New York to Washington, D.C. corridor. Developing and managing properties that serve as community cornerstones, Macerich currently owns 39 million square feet of real estate, consisting primarily of interests in 38 retail centers. Macerich is firmly dedicated to advancing environmental goals, social good and sound corporate governance. For more information, please visit: www.Macerich.com.