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Doing Good with DOOH
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DOOH inspires individuals, connects communities, and drives real-world action. This holiday season, we’re utilizing the medium we know and love to serve up more than impressions.
‘Doing Good with DOOH’ is a Screenverse-led passion project that supports non-profit organizations and causes through digital campaigns in the real world.
This year, we’re partnering with Feeding America, as the largest network of nationwide food banks that feed more than 46 million people through food pantries, soup kitchens, shelters, and other community-based agencies, to raise awareness and mobilize support for families and communities facing hunger and food insecurity nationwide.
‘Doing Good with DOOH’ is a Screenverse-led passion project that supports non-profit organizations and causes through digital campaigns in the real world.
This year, we’re partnering with Feeding America, as the largest network of nationwide food banks that feed more than 46 million people through food pantries, soup kitchens, shelters, and other community-based agencies, to raise awareness and mobilize support for families and communities facing hunger and food insecurity nationwide.
How the OOH Community Can Get Involved:
We’re calling on the OOH industry, advertisers, and agencies alike to join forces and support the Doing Good with DOOH initiative. Here's how you and your team can get involved:
- 1. Donate on behalf of yourself or your organization to Feeding America through this link.
We ask that you include ‘Doing Good with DOOH’ as the honoree name to distinguish our collective impact.
Every dollar you give can provide at least 10 meals to families facing hunger through the Feeding America network of food banks. Donations collected through Doing Good with DOOH will end in January 2026.
DOOH has a unique ability to connect, inspire, and activate audiences in real time, in the real world. This campaign is much more than media impressions—it’s about the impact our community has when we come together. With Feeding America’s mission at the center, Doing Good with DOOH becomes a shared opportunity to feed families, foster connection, and inspire generosity this holiday season.
If you’d like to join the industry wide effort, donate directly with Feeding America:
How Screenverse is Doing Good with DOOH:
Alongside our generous network partners, Screenverse is amplifying Feeding America’s mission through a nationwide DOOH campaign that encourages millions of Americans (and the OOH community) to get involved.
Participating Screenverse networks include Corner Media, Vertical Impression, Smartify, Olyns, theBulletin, TrueSyncMedia, Grace Outdoor, Whistler Billboards, and Street Media Group billboards, with a combined 30+ million donated impressions. The campaign will run across 18,000+ digital screens in over 150 markets through a wide range of high-impact environments, including:
- outdoor billboards and urban panels
- big box retailers and grocery stores
- residential and office buildings
- bars, restaurants and casual dining
- elevators in 20+ venue types
- high-traffic city streets and community centers
We’re grateful to our partners and their dedication in helping make Doing Good with DOOH possible this year:
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The campaign messaging is clear with a call to action that’s hard to miss: End hunger today. The month-long campaign will raise awareness of Feeding America’s mission and the organization's work to end hunger in the United States. Audiences are encouraged to take action—whether it be through advocacy, volunteering, or donating.
We hope you can get involved in any way that makes sense for you and your team—whether it be amplifying the campaign or donating. As our leading astronaut and CEO, David Weinfeld would say, “Never ignore a generous impulse.”
For press inquiries or ways to get involved, please contact marketing@screenversemedia.com
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