The OOH Insider Show
In a recent captivating episode of the OOH Insider podcast, Adam Malone, the Co-Founder and President of Screenverse, delves into the intricacies of navigating industry disruption and the challenges of launching a startup in the dynamic digital advertising landscape. Screenverse, renowned for its innovative approach to ad management and monetization, is carving a niche in the market by maximizing revenues for digital screen owners through a combination of direct sales, programmatic channels, and systematic direct sales channels.
Adam's journey offers invaluable lessons on the importance of engaging with the industry to validate ideas before investing resources into the development of new tools or systems. He emphasizes the necessity of ensuring that these innovations address the actual needs of end-users, reflecting on the diverse personalities and stories that define the industry.
This episode is a treasure trove of insights for entrepreneurs and industry veterans alike, highlighting the significance of respecting the industry's foundations while pursuing disruption. Adam advocates for a growth-minded approach, stressing the importance of building on existing groundwork rather than undermining it.
Listeners will also gain perspective on the pivotal role of timing in the success of startups and the importance of having a clear vision, or "north star," to guide one's career and life choices.
This conversation is not just about the technical aspects of building a startup in the OOH industry but also about the philosophical underpinnings that can make or break entrepreneurial endeavors. Join us in exploring Adam Malone's journey and the profound insights he shares on the OOH Insider podcast.
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