On April 29th, Make-A-Wish, a nonprofit organization dedicated to granting life-changing wishes for children with critical illnesses, celebrated 46 years since the first-ever wish was granted with World Wish Day. This annual milestone is part of World Wish Month, a time dedicated to raising awareness and inspiring people around the world to become “WishMakers” for the children. 

As part of our “Doing Good with DOOH” initiative, we partner with nonprofit organizations to use our nationwide digital out-of-home (DOOH) footprint to help amplify their mission. This year, Screenverse had the honor of partnering with Make-A-Wish Metro New York to support World Wish Day and help bring their mission to life across New York City. 

Creating an unforgettable experience

To celebrate World Wish Day, Make-A-Wish invited more than a dozen Wish kids and families to tour the city in style. With a large double-decker Big Bus, the families were able to see the city from a different angle and explore all the locations where wishes had come true. Throughout the ride, there were some surprises along the route, with the day ending at The SUMMIT One Vanderbilt.

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The day kicked off with a snack cart featuring personalized boxes for each child and their siblings. From there, the kids got to walk the blue carpet, sign their own Hollywood stars, and pose for photos as they boarded the double-decker bus. 

Once seated at the top, they received gift bags filled with surprises, including their own digital cameras. This allowed them to capture the day through their eyes and bring a piece of it home with them forever. 

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Throughout the route, the bus stopped at iconic wish-granting destinations, including Central Park, Rockefeller Center, and Times Square. Crowds welcomed and cheered on the wish families with handmade signs and goodies at every stop. Combined with the digital displays lighting up Midtown, the entire city was celebrating alongside them.

World Wish Day wasn’t just about visibility, but rather creating an unforgettable experience for the children and their families. Screenverse was proud to support the Make-A-Wish team in surprising and celebrating the children. 

Using DOOH raises awareness and donations

In support of World Wish Day, our network partner, Pearl Media, generously donated advertising space across their digital screens in Midtown Manhattan. These vibrant, high-impact, eye-level displays enabled Make-A-Wish messaging to reach thousands of locals, tourists, families, commuters, and future WishMakers throughout the day, right in the heart of one of the city's busiest areas. 

Four different creative messages ran across the screens, celebrating the children and welcoming them to their special day. For many of the families and loved ones, seeing these messages light up across New York City was a powerful, emotional moment. 

It’s always special when the power of digital out-of-home is used to its full potential. With parents and children on the bus looking up at the screens, and people gathered along the streets showing their support for the kids and the organization, the screens truly become part of a much bigger moment. 

When used like this, DOOH becomes more than advertising. There is truly no other medium that can resonate so deeply with people, forging moments of true connection and community. 

How you can get involved and support Make-A-Wish

In the wise words of David Weinfeld, our CEO and Co-Founder: “Never ignore a generous impulse”. 

Our partnership with Make-A-Wish for World Wish Day is a perfect example of what’s possible when media, community, and purpose come together.

We’re honored to have been included in such a special day and to help create lasting memories for the children and their families. If you’d like to become a WishMaker, donate to the organization, or learn more about Make-A-Wish’s mission, we encourage you to visit their website and get involved.

At Screenverse, we believe that using our platform to support meaningful causes is a privilege. Through our Doing Good with DOOH initiative and with the support of our network partners, we’ve helped amplify nonprofit organizations and bring important messages to life in impactful ways. 

If you’re interested in working with Screenverse to amplify your message, contact us to learn more about our Doing Good with DOOH initiative. 

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