Consumers don’t experience the world through a single type of place. They walk neighborhood streets, stop into the stores and businesses woven into their everyday routines, and spend entire afternoons at destinations built around shopping, dining, and entertainment. Each environment creates a different opportunity for brands to show up, from the few steps before a purchase to the places people return to week after week.
Screenverse is expanding those opportunities with the addition of two OOH media networks, Alchemy and Boldsite, to our growing portfolio of premium digital out-of-home (DOOH) inventory. Together with the recently added Primesight media network, these partnerships give advertisers new ways to connect with consumers across the block, the neighborhood, and the destinations in between.
The Block: DOOH Advertising Meets Retail Intent
In New York City, a few steps can separate passing by a location from walking inside. Alchemy puts brands into that moment with 25 street-facing, 75-inch Window Panels at storefronts across Manhattan, generating more than 16 million monthly impressions. The footprint stretches across neighborhoods including the Upper East Side, Upper West Side, Midtown, Chelsea, Gramercy, Kips Bay, Greenwich Village, and Roosevelt Island.
These aren’t screens removed from the activity around them. The retail environment is immediately behind the display, while the sidewalk brings a constant flow of residents, working professionals, shoppers, and visitors in front of it. That allows advertisers to reach both the consumer already headed somewhere and the person who may be only steps away from their next purchase. It’s a format built around how New York City naturally flows: block by block, storefront by storefront, decision by decision.
The value grows even more with repetition. Alchemy’s locations are embedded within neighborhood routines, creating opportunities to reach consumers weekly around the stores they pass, visit, and live near. For CPG, grocery, entertainment, financial services, health and wellness, and other categories, that proximity creates a powerful intersection between OOH reach and retail relevance.
The Neighborhood: Urban Advertising Built Around Everyday Routines
Zoom out from a single Manhattan block, and another opportunity emerges: the network of places consumers rely on every day. Screenverse’s recently added Primesight inventory includes more than 200 street-facing Window Panels generating 200+ million monthly impressions, with approximately 94% of the footprint located across New York, Washington, DC, and Miami. That density gives advertisers a meaningful presence in major urban markets where consumers spend much of their day moving between the businesses, services, and gathering places that make their neighborhoods work.
Primesight reaches residents, working professionals, and visitors as they move through neighborhood commercial corridors, giving brands the opportunity to establish a presence within the city’s everyday rhythm. Nearly nine in ten screens are associated with food, beverage, grocery, convenience, dining, and similar everyday-use environments, from corner markets and cafes to delis and restaurants. Morning coffee. Lunch near the office. Groceries after work, A quick stop on the way home. These may not be extraordinary occasions, but that’s exactly their value. Key audiences repeat these behaviors, giving brands the chance to become part of a neighborhood's routine rather than relying on a single moment of exposure.
From CPG and QSR to entertainment, financial services, telecom, and lifestyle, brands can show up around the places and moments already woven into their audiences' daily movements. Primesight doesn’t need to create a reason for consumers to be there. The audience is already there. The network gives brands a way to meet them where everyday life is already happening.
The Destination: Retail Media Built for Extended Attention
Then there are the places consumers don’t simply pass through. They’re intentional about showing up. Boldsite brings an entirely different kind of opportunity to the Screenverse portfolio through its digital network at American Dream, the second-largest mall in the United States. Across more than three million square feet of retail, dining, and entertainment, American Dream brings together experiences that would typically exist in entirely different destinations: luxury shopping, dining, a theme park, a water park, an indoor ski hill, and more. Boldsite’s 150+ screen network is integrated throughout that experience, following visitors as they move between attractions, retail concourses, and dining destinations.
This isn’t a drive-by audience: It’s a destination audience with more opportunities for a brand message to build throughout an extended visit. The reasons for consumers to stay and engage can extend well beyond shopping. During the 2026 FIFA World Cup, American Dream became a gathering place for soccer fans through Fream Fan Fest, a 39-day celebration featuring match viewing parties, live entertainment, celebrity appearances, concerts, and brand activations. The programming brought thousands of fans together throughout the tournament, giving visitors another reason to spend extended time across the property. Events like these add another dimension to the destination opportunity. The audience isn’t only large; it can evolve with the experiences happening around it. Major sporting, cultural, and entertainment moments can bring new audiences into American Dream while creating even more opportunities for brands to become part of their time there.
Boldsite’s inventory is designed to meet consumers throughout that journey. A high-frequency network of digital faces and kiosks creates repeated touchpoints across the property, while synchronized displays extend into The Avenue luxury corridor. The Avenue is home to brands including Hermès, Gucci, Louis Vuitton, and Cartier, allowing brands to reach affluent audiences ready and excited to spend. Premium wallscapes add larger-format placements at some of the property’s highest-traffic arrival and gathering points. That mix gives advertisers the flexibility to move from eye-level encounters to larger, more immersive brand moments, all within the same destination.
Expanding the Programmatic Advertising Opportunity
Alchemy, Primesight, and Boldsite represent three very distinct DOOH environments, and that’s the point. Reaching the right audience isn’t only about who sees an ad. The environment around that exposure matters, too. Where are consumers going? What are they doing? How often do they return? How much time do they spend engaging with the world around them?
As Screenverse continues to expand its partner portfolio, the goal is not simply to add more screens. It’s to give advertisers greater coverage of the consumer journey, with more ways to reach audiences across the venues, markets, and environments that shape their day. From a Manhattan storefront to a neighborhood cafe to one of the country’s largest retail and entertainment destinations, the consumer journey is happening everywhere. Your media strategy can, too.
Ready to build a DOOH strategy that goes wherever your audience does? Connect with a Screenverse team member to turn your audience, priority markets, and campaign goals into a programmatic strategy designed for greater coverage across the consumer journey.
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