The real world deserves real digital investment
Digital screens in the physical world are not just hardware. They shape culture. They influence what people buy. They meet consumers in the exact moments when decisions are made. Digital out-of-home (DOOH) as an industry deserves to continue to scale demand.
Screenverse exists to make that revenue real.
DOOH is entering its most exciting chapter. Programmatic investment is climbing at double-digit rates. Buyers are searching for premium environments where attention actually exists. The physical world is perfectly positioned to capture this shift, but only if the infrastructure behind it is strong and focused.
Our purpose has never changed
That’s where we come in. Since the very beginning, every decision we’ve made has been rooted in a core value at Screenverse: “Our partners' success is our own.” We aim to serve media owners directly by focusing every ounce of effort on increasing their revenue and growth, not by becoming a marketplace.
We create monetization systems that our media owners are unable to develop on their own. We handle the complexity so they can focus on operating and expanding great networks and capturing the value their screens create and rightfully deserve.
And while we welcome conversation about our brand, let us be clear:
Our mission is not, and will never be, to become an SSP. We’re here to help our media owners—and SSP partners—win.
Our purpose is to empower the ecosystem that already works, not compete with it. We are here to support our partners' success by maximizing the value of the screens they monetize.
We are not media owner agnostic, as any SSP ought to be. We want our media owners to win, and everything we do is in service of their success.
What we are building to lift revenue for media owners:
To fully unlock this future, Screenverse has invested in building the technology that turns every screen into a premium media product. We are building:
• Infrastructure that ensures every screen is registered, verified, and discoverable across the programmatic ecosystem
Every media owner deserves confidence that their screens are represented accurately in SSPs, DSPs, and media planning tools, and visible to every buyer who plans at scale.
• Intelligent pricing for every single screen, rather than an aggregate approach
Not all screens have equal value at any given time. We provide media owners with insights and technology solutions that improve yield in real time.
• Smarter, faster connectivity to SSPs
Simplifying integrations so screens can connect once and access multiple exchanges seamlessly, without additional operational burden.
• Quality control and creative governance tools
Systems that protect the reputation of every network while accelerating the time between creative approval and revenue generation.
• Video-ready delivery infrastructure
Technology that brings CTV-grade measurement, adaptive rendering, and premium storytelling capabilities to screens in the physical world, transforming them from static placements into full-fledged video experiences.
Every component of our investment strategy is designed for one outcome: higher yield for media owners and a more powerful programmatic marketplace for the entire ecosystem.
The Perpetual acquisition: an acceleration, not a shift
Building on the groundwork we’ve laid this past year, our recent acquisition of Perpetual Media’s video-first technology accelerates that progress.
Now, DOOH inventory can meet omnichannel buyer expectations with confidence. Better measurement. Better rendering. Better storytelling. In the places where dwell time is real and influence is strongest:
- Retail
- Office
- Healthcare
- Entertainment
- Everyday life
Screens once considered secondary are becoming central to the omnichannel conversation.
A technology-enabled service, powered by people
We are not just a technology company. We are a technology-enabled service company. The Screenverse advantage lives at the intersection of innovation and expertise. While our business is built on proprietary data and infrastructure, it is powered by people who know how to translate that technology into results.
Our sales and programmatic partnerships teams are connected to every major agency and DSP investing in DOOH at scale. We bring new demand into the ecosystem every single day, helping media owners grow their revenue while simplifying the complex programmatic marketplace that surrounds them.
Change can create uncertainty. New capabilities can spark speculation, and we welcome the conversation. But the truth is simple.
Screenverse is not here to replace any player in the programmatic chain.
The industry grows when we grow together
We are here to lift the entire business of real-world media. When media owners are empowered and supported, everyone wins. When screens deliver stronger performance, SSPs thrive. When advertisers get results, more investment flows into this channel.
With transformation comes tension. And the programmatic DOOH ecosystem is in a moment of meaningful change. New solutions raise questions. Territories can feel uncertain. But we do not rise by competing with the infrastructure that already works—we rise by making that infrastructure stronger.
SSPs are our partners. DSPs help unlock demand and bring more advertisers into this space. Media owners are our mission and the reason we exist. Each plays a vital role in the future of programmatic DOOH.
We can only unlock the full value of what we’re capable of if we work together and grow this channel as one unified ecosystem.
A message to every media owner
To every media owner reading this: you should not have to navigate programmatic monetization alone. You should not be forced to choose between operational excellence and revenue scale. You deserve a partner who wakes up every day focused solely on making your inventory more valuable.
And that belief is at the heart of why Screenverse exists today. We develop technology designed to increase your revenue. We manage the complexity so you can grow your business. We align every product decision around your success. We work in harmony with the SSPs that deliver demand, but we do not endeavor to become one.
Media owners, fully empowered to participate in the digital economy, are the future of DOOH.
The screens are ready. The buyers are ready. The world is already watching.
Let us build the future of real-world media. In partnership. In progress. In service.
Now is the time to rise together.
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