About
Digital Out of Home Advertising
Measurement
Contact Us

Venue types are organized in a three-level hierarchy that becomes progressively more specific.
This structure allows buyers to filter inventory from broad environments down to specific placements.
Parent categories describe the general environment where screens exist.
These categories help buyers quickly understand the overall setting of the inventory.
However, parent categories alone are usually too broad for precise targeting.
Child categories define the type of venue within the broader environment.
Examples:
Retails:
Transit
These categories provide buyers with a clearer picture of the audience and context.
Child categories are typically the minimum level of detail required for effective targeting.
Parent categories describe the general environment where screens exist.
Airport:
Retails:
Office Buildings:
This level provides the highest degree of precision and should be used whenever possible.
If a grandchild category exists, use it. More precise classification improves targeting and helps buyers understand the environment.
The venue type should reflect the actual context where the screen is located, not just the format of the display.
Example:An ATM screen in a convenience store should be classified as:
Retail → Convenience Store → ATM
Not simply “ATM”.
Different environments attract different audiences and advertising use cases.
For example:
pharmacies
cannabis dispensaries
wellness clinics
may appear similar but should remain distinct categories because they represent different consumer contexts.
A well-structured venue taxonomy makes it easier to build campaigns that reach the right people in the right places.