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DOOH That Moves Your Whole Media Plan
DOOH doesn't just add reach. It lifts the CTV, social, search, and display already in your plan, and that lift is measurable. See how it works, and how to prove it.
- Amplifies the channels already in your plan
- Brand lift, foot traffic, and sales lift studies
- Programmatic activation through major SSPs
- Real planning support
Free. 2-minute read.
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DOOH Lifts the Channels You're Already Buying
Most plans treat DOOH as a standalone reach buy. It does far more than that. Run alongside CTV, social, search, and display, DOOH primes audiences and amplifies the performance of everything else in the funnel — which is why the channel your other channels need is the one most plans under-invest in.
Match the Study to the Goal
The reason to believe DOOH amplifies your plan isn't a promise, it's a measurement method for every stage of the funnel. Screenverse partners with ABCS Insights to measure lift across awareness, consideration, and action.
Funnel stage
Study type
What it proves
Methods
Awareness
Brand lift
Awareness,
favorability,
purchase intent
favorability,
purchase intent
Survey, exposed vs.control
Consideration
Foot traffic
Incremental
storevisits
storevisits
Location data (MAIDs)
Action
Sales lift + ROAS
Incremental sales,ROAS, household penetration
Receipt + bank data
Contingent on spend thresholds, these measurement solutions are available at no additional cost. Campaigns pass a feasibility check before measurement.
Where DOOH Earns Its Place in the Plan
DOOH works hardest when it's pointed at the rest of your media, not run in isolation. A few of the ways planners use it:
Amplify a CTV or video flight
Add real-world frequency to a connected-TV campaign and measure the combined lift.
Feed search and social
Use DOOH exposure to drive branded search and seed retargeting audiences across the funnel.
Drive foot traffic alongside social
Pair DOOH with social and measure incremental store visits with a foot-traffic study.
Prove incrementality for a national brand
Run a brand-lift or sales-lift study to show what DOOH added on top of the existing plan.
Test in priority markets
Activate DOOH in a few key markets, measure the lift, and scale what works.
Screenverse Makes Omnichannel DOOH Easy to Plan, Buy, and Prove
Whether you're adding DOOH to an existing plan, testing a few priority markets, or proving incrementality for the first time, our team helps you decide where DOOH fits, which environments make sense, and how to measure the result.
Access to premium DOOH inventory across environments nationwide- Planning support based on market, audience, and campaign goals
- Brand lift, foot traffic, and sales-lift measurement through ABCS Insights
- Programmatic activation through major SSPs
- Flexible national, regional, and local options
- Real people available to guide the planning process
Get the Omnichannel DOOH Guide
See how DOOH lifts the rest of your media plan — and how to measure it. Tell us a little about your campaign and we'll send the guide, plus available markets, creative specs, and measurement options.
Ready to Build a Measurable DOOH Campaign?
Talk with a Screenverse DOOH expert to explore where DOOH fits in your plan, which environments make sense, and how to measure the lift across your whole campaign.
Talk to a DOOH ExpertWe'll help you understand what's available, what fits your campaign, and how to prove it worked.
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