Connect your audience in the real world with digital out-of-home advertising.
Extend your digital campaigns into the everyday environments where your audience lives, works, plays, and spends. Activate across 140,000+ digital screens in 210 DMAs through a single programmatic access point.
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What is Digital out-of-home Advertising
Digital out-of-home (DOOH) is advertising on digital screens in public and shared spaces- elevators, office lobbies, gas stations, transit, urban panels, and billboards- rather than printed posters and static placements. DOOH enables brands to target audiences in the real world with the same precision and rigor as other digital channels.
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DOOH Lifts the Channels You're Already Buying
DOOH performs best when it’s integrated into a broader media strategy rather than planned in isolation. As consumers move between physical and digital environments throughout the day, DOOH can extend reach, reinforce messaging, and improve overall campaign performance across multiple channels.
One Creative. Multiple Formats. All bought Programmatically
DOOH runs the same creative you're already producing for CTV and social, resized, not rebuilt, and it's bought the same way: programmatically, through the supply-side platforms (SSPs) and demand-side platforms (DSPs) already in your stack.
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Vertical and horizontal video. The same 15-second cut running on social or CTV drops into office displays, digital screens in elevators, and urban panels at 1080x1920 or 1920x1080.- Static imagery. Campaign key art built for display or paid social works as-is on billboards and large-format screens.
- Dynamic, data-triggered creative. Swap headlines or offers by time of day, weather, or location- the same logic behind dynamic search or social ads, applied to a physical screen. Programmatic activation is what makes this swap possible in real time, not a manual trafficking job.
- Programmatic activation through major SSPs. Buy DOOH through PMPs alongside your CTV and video deals, with the same pacing, frequency control, and reporting your trading desk already expects.
- Venue-matched formats. Office and urban screens display a QR code that links straight to your landing page. Billboards and large-format carry a URL. Same message, CTA fitted to how the audience can actually respond in that environment.
Where DOOH Earns Its Place in the Plan
DOOH works hardest when it's pointed at the rest of your media, not run in isolation. A few of the ways planners use it:
Amplify a CTV or video flight
Add real-world frequency to a connected-TV campaign and measure the combined lift.
Feed search and social
Use DOOH exposure to drive branded search and seed retargeting audiences across the funnel.
Drive foot traffic alongside social
Pair DOOH with social and measure incremental store visits with a foot-traffic study.
Prove incrementality for a national brand
Run a brand-lift or sales-lift study to show what DOOH added on top of the existing plan.
Test in priority markets
Activate DOOH in a few key markets, measure the lift, and scale what works.
Including DOOH in Your Omnichannel Campaign Enhances Performance
The Ultimate DOOH Playbook
This playbook covers what's driving DOOH's growth right now and gives a practical framework for turning that opportunity into a working campaign: matching objectives to formats and buying methods, building realistic reach and frequency targets, designing creative that survives a 3-second glance, and proving impact with foot traffic and sales lift data instead of just impressions.
Your audience moves. Your media should too.
Your audience moves. Your media should too.
We Simplify the DOOH Experience
Whether you're adding DOOH to an existing plan, testing a few priority markets, or proving incrementality for the first time, our team helps you decide where DOOH fits, which environments make sense, and how to measure the result.
- Premium DOOH inventory across environments nationwide
- Planning support based on market, audience, and campaign goals
- Programmatic activation through major supply-side platforms (SSPs)
- Brand lift, foot traffic, and sales lift measurement through ABCS Insights
- Flexible national, regional, and local buys
- Real people available to guide the planning process
Measure the Impact of Your DOOH Campaign
DOOH is much more than impressions. With advanced measurement solutions, it now reports the same way your digital channels do.
ABCS Insights, our preferred measurement partner, measures against a location dataset covering more than 70 million individuals, a 23-million-household receipt panel, and a 20-million-member survey panel. Subject to spend thresholds, Screenverse offers complimentary measurement studies to help advertisers understand the impact of their DOOH campaigns across multiple channels.
- Upper funnel. Survey-based brand lift and purchase intent, run through our measurement partner ABCS Insights
- Mid-funnel. Foot traffic attribution, tying screen exposure to store visits using location data.
- Lower funnel. Sales lift and online conversion tracking, connecting exposure to purchases and site activity.
Ready to Build a Measurable DOOH Campaign?
Talk with a Screenverse DOOH expert to explore where DOOH fits in your plan, which environments make sense, and how to measure the lift across your whole campaign.
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