2024 will be a political battleground, and the advertising world will be just as fierce. The battle for the electorate's attention is as fierce as the competition for their votes.
As we approach the pivotal 2024 elections, the urgency for political media buyers to adapt and innovate has never been more critical. Our world has become inundated with advertisements, leading to a growing skepticism among voters. It’s never been more vital for political media buyers to break through.
A Magna survey illuminates this trend, revealing that 28% of users have lost trust in online ads, opting for ad blockers to escape the madness. This disillusionment underscores the need for a reliable medium to convey political messages.
Enter Digital Out-of-Home (DOOH) advertising
A study by Vistar Media and MFour has unveiled a stark contrast in consumer perception, with 58% of respondents expressing a high likelihood of trusting OOH advertisements.
The unique advantage of OOH, particularly Digital Out-of-Home, lies in its ability to enhance media investments by seamlessly extending reach across TV and digital platforms, thus overcoming the challenges of audience fragmentation.
But the power of OOH extends beyond just reach.
Research conducted by the Outdoor Advertising Association of America (OAAA) and The Harris Poll underscores the significant impact of OOH advertising on political engagement.
An impressive 76% of adults reported taking action on their device after encountering an OOH ad. OOH advertisements have a pronounced influence on over 60% of Gen Z and Millennials and are viewed favorably by 61% of adults, outperforming other competitive media in garnering positive perceptions.
Screenverse Brings Political Media Buyers a Strategic Edge
The strategic placement of DOOH screens by Screenverse in high-traffic areas ensures that political campaigns become an integral part of the community's fabric your campaign is looking to target.
We have the ability to target your campaigns based on what matters to reach key voters in the 2024 elections such as geotargeting by:
- DMA
- City
- State
- Zip Code
- County
AND/OR
- State Legislative District House Number or Name
- State Legislative District Senate Number or Name
- Congressional District
- Swing State Coverage
- Voter demographics
The inclusion of every 2024 swing state in Screenverse's inventory underscores our comprehensive coverage and commitment to maximizing political campaign outreach.
We also make it possible for you to execute campaigns seamlessly, highlighted by the following:
- Hard-to-reach DMAs in Key Swing States: Through inventory only available programmatically through Screenverse
- Streamlined Programmatic or Direct Buying: Access our inventory on the open exchange or through a PMP via your preferred DSP, saving time and effort.
- Competitive Pricing: Simplified pricing, optimal budget utilization with no minimum investment required
- Introductory Rates: Media buyers who buy through PMP or directly have the opportunity to access our exclusive introductory political advertising pricing. Contact us to set up your deal today
- Campaign Optimization for ROI: Real-time data, and analytics, by maximizing your returns. Our team will work closely with you through the media planning process as well as in-flight to ensure you achieve the best rates and reach
Large-Format Billboard Inventory for Political Ads
Screenverse has partnered with Apparatix to streamline the purchasing of digital billboards, ensuring that political messages are not just seen but remembered.
This collaboration has opened the doors to an extensive network of over 1,300 digital billboards across more than 80 Designated Market Areas (DMAs), including pivotal locations such as Atlanta, Denver, Oklahoma City, Minneapolis, Nashville, New York, Philadelphia, and Washington, D.C. With the potential to generate over 500 million monthly impressions, this partnership is redefining the scope and efficacy of billboard advertising.
Screenverse's strategic deployment of digital billboards encompasses every 2024 swing state—Arizona, Florida, Georgia, Michigan, North Carolina, Wisconsin, and Pennsylvania—offering unparalleled access to the battlegrounds that will decide the election. The only exception in this expansive coverage is Nevada, highlighting Screenverse's focused strategy on maximizing impact in key electoral territories
With the ability to generate hundreds of millions of impressions each month, Screenverse's digital billboards offer a potent platform for political advertisers aiming to sway public opinion and garner support in the lead-up to the 2024 elections.
CREATIVE:
All of our billboard inventory will run creative regardless of partisanship. Ad specs vary by location as we have a large footprint of a variety of sizes of billboards, perfect for your campaign placement.
ACCESS:
Secure your buys programmatically or through a direct buy. The Screenverse + Apparatix network is now easily accessible in Vistar & Place Exchange.
Place-Based & Point-of-purchase Inventory for Political Ads
Place-based inventory represents a strategic evolution in political advertising, leveraging the power of context to connect with voters on a more personal and impactful level.
By situating advertisements in places where people engage in daily routines, political campaigns can weave their messages into the fabric of everyday life.
This tactic allows for a nuanced engagement strategy that goes beyond mere exposure to foster genuine interest and consideration.
For instance, screens located in interactive kiosks or at fueling stations capture the audience in a moment of pause, presenting an opportunity for political messages to be consumed with more attention than the fleeting glances afforded in other settings.
Similarly, displays in urban panels or residential lobbies offer a captive audience, providing a unique window for political campaigns to communicate their messages effectively.
The advantage of place-based inventory lies not just in its ability to reach audiences in specific physical locations, but in the potential for targeting based on demographic and behavioral insights.
Screenverse's netork spans a diverse array of venues, from urban centers to residential complexes, enabling political advertisers to tailor their messages to the specific interests and concerns of different voter segments. We have place-based inventory available in all 210 DMAs in the US.
By complementing the broad reach of digital billboards with the targeted engagement of place-based screens, political campaigns can create a cohesive and comprehensive advertising campaign that maximizes both visibility and impact.
- Urban Panels
- Reach potential voters in highly-trafficked areas lining city streets, adjacent to major points of interest and retailers, gracing renowned city centers, and occupying some of the most bustling pedestrian hubs nationwide.
- Entertainment
- Use music, popular culture, and technology to motivate and engage young people in the political process. Influence millions of 21-34 year-olds in social settings in an entertaining and engaging way in bars, restaurants, retailers, and other businesses in the US
- Retail
- Reach voters in their daily environment in some of the nation's largest convenience, grocery, and mass retailers such as Menards, HEB, Albertsons, Safeway, Rite Aid, and 7-Eleven.
- Residential
- Our residential network will position your non-partisan political creative right in the homes of millions of Americans. Reach them in their apartment lobbies on their daily commute or while returning home.
- Gas Station & EV Charging
- Leverage vibrant full-sight, sound, and motion video displays that captivate and inform your audience, creating a positive and brand-safe environment. With fueling customers representing about 90% of the adult population across our markets, you gain access to a universal pool of consumer profiles, making it the ideal platform for political advertisers seeking scale and frequency.
Screenverse's expertise in curating place-based inventory, coupled with its strategic targeting capabilities, offers political media buyers a powerful tool in the quest to capture voter attention and sway public opinion as the 2024 elections approach.
CREATIVE:
All of our place-based inventory will run non-partisan political creative. Ad specs vary by inventory type.
ACCESS:
Secure your buys programmatically through your preferred DSP or through a direct buy.
Conclusion
As we navigate the complexities of the 2024 elections, the choice is clear: embracing the power of OOH advertising through Screenverse not only ensures wide-reaching engagement but also cultivates a foundation of trust and authenticity, essential for any successful political campaign.
